What's the difference between a chatbot and an AI agent?

A chatbot answers when written to and follows a fixed script. An agent has its own tasks, memory of what happened before and tools to act: it starts at a set hour, goes into your systems, does the work and only alerts you when there's something to decide. The assistant on this site is an agent: it checks my real calendar availability, logs the conversation and knows when a topic falls outside its scope.

How much does an automation cost?

Projects start at USD 1,500 for one contained process — a reconciliation, an expense workflow — and go up from there depending on how many systems are involved. An agent that answers, qualifies and books runs between USD 3,500 and 6,000. The criterion is always the same: the first automation has to pay for itself with the hours it frees, and the goal is a payback between two and four months. I don't work with annual contracts or retainers that begin before anything is running: we start with one contained process, with fixed scope and price, and scale it if it worked. And since I'm just starting out as a consultancy, the first three projects go at the floor of the range in exchange for being able to publish the case. You leave the free diagnostic with the estimate for yours.

Do I need to change systems or buy new software?

No. I work on what you already have: ERP, CRM, spreadsheets, email or APIs get connected into flows that run on their own, using n8n or Make. And if a system has no API, it can still be automated with robots that operate it the way a person would. The idea is to add automation to your current operation, not replace it.

How does the work start?

In four steps: a free diagnostic where I learn your operation and find what to automate first; a proposal with expected impact, timing, scope and price; an incremental implementation with deliveries you see working often; and support to tune and scale what works.

Will it work for my industry?

I work with SMBs in any industry, because the focus is the workflow rather than the sector. If your business imports or exports there's a bonus: I come from over 16 years in operations and international trade.

I use what I sell

The tasks that eat your day today will run on their own tomorrow.

AI systems already running in real companies: a CRM that fills itself and an expenses-and-collections app that reads the receipts for you.

Book a diagnostic

9: systems in production today
16+: years in operations and trade
24/7: agents that never sleep
USD 0.04: what each chat here costs me

Rinde: una orden de pago leída con sus retenciones

In use today, not in a slide deck

I use what I sell.

Puente: the CRM of an international trade company, every day
Rinde: expenses and collections for an SMB, in production
Landed-ar: import costs, right at the Canton Fair booth
This chat: an AI agent answers it, at any hour

Our own products, ready for your business

Not mockups. Real screens from systems in production, with demo data.

Puente

The CRM that fills itself

Meetings, emails and Telegram voice notes become deals, tasks and follow-ups. Nobody types anything: you review and approve.

Meetings: Transcribes the meeting and pulls out the deals, tasks and new companies.
Email: Reads the inbox and links each email to the right deal.
Telegram: Send it a voice note and it logs it. Every morning, each partner gets their list.
Prospecting: Finds contacts on company websites and tracks courier shipments.

Used every day by the three partners of TLC Trade Hub, an international trade company.

Puente Today screen: overdue and upcoming actions

Rinde

Expenses and collections, no data entry

Employees send a photo of the receipt over WhatsApp; payment orders arrive by email. Rinde reads them, builds the record and leaves you only what needs a decision.

One photo is enough: Vendor, tax ID, VAT and category, read from the receipt in seconds.
Collections: Payment orders with withholdings, checks and invoices, reconciled on their own.
Review: Doubtful items on top; confident ones approved in bulk, with a record of who.
For the accountant: VAT and withholdings to recover, separated and ready to export.

In production at an SMB since September 2026.

Rinde summary: money going out and coming in

Landed-ar

What your imports really cost

At the trade-fair booth, on your phone: find the product, enter the supplier's price and see in seconds what it costs landed in Argentina.

Landed cost: Duties, fees, VAT and withholdings from official VUCE data, plus freight and charges.
Classifies from a photo: AI suggests the tariff code from a photo or a description.
Sheet in Chinese: Builds the product sheet and the questions for the supplier, in their language.
Trade-fair CRM: Booth, contact and voice note per supplier; compares the same product across booths.

Used by the travelers on the October 2026 trade mission to the Canton Fair.

Landed-ar: landed cost of a quote, per unit and in total

Landed-ar: trade-fair suppliers and the same product compared across booths

Also

Management dashboards

Sales, margins and reps in Looker Studio, refreshed on their own from your system.

Website assistant

The chat on this page: answers, qualifies and books, at USD 0.04 per conversation.

24/7 agents

My own agent, running for months on a server: researches, drafts and alerts.

Real screenshots of the systems. The companies, amounts and people shown are made up.

Built to measure, and running

Each one solved a concrete problem for a real company.

Baires · beverage distributor

The warehouse, with expiry dates under control

A phone app for the warehouse: it reads the truck's delivery note from a photo, always ships what expires first and shows how much money is tied up in stock about to expire.

Delivery note by photo: AI loads the lots
FEFO-guided picking
Expiry report for the supplier

Warehouse app: home screen with receiving, dispatch, stock and reports

Warehouse app: stock by lot, sorted by expiry date

Warehouse app: capital in stock and 60-day expiry risk

LM Repuestos · Toyota parts

An online store and a price radar

The store of a shop with over ten years in the trade, plus a robot that collects almost 200,000 competitor prices every night so they know where they stand.

Catalog of 2,300+ parts
Direct inquiries over WhatsApp
Prices from 5 sources, collected every night

Pet food distributor

A whole year of sales, on one screen

A Looker Studio dashboard that replaced the spreadsheets: volume, revenue, margin and discounts by rep, region, brand and customer, next to last year's numbers.

8 views: sales, targets, channels, brands, margins and year-over-year
Filters by year, month, customer, animal and product line
Fed from the management system's export

Sales dashboard in Looker Studio: volume, revenue, margin and discounts by rep and region

What is that task costing you per year?

You supply the numbers, so the math is yours and not mine. Think of one specific repetitive task.

Hours per week on that taskPer person

6 h

People doing itCount yourself if you do it

Cost per hourYour currency, fully loaded

That costs you per year

$18,720

That's 624 hours a year going into the same task.

If 80% gets automated

$14,976

That's what you get back every year, every year.

Projects start at USD 1,500

The first automation has to pay for itself with the hours it frees. If it doesn't pay, we don't build it.

Get the real number for my case

A rough estimate built from your own numbers, not a promise. In the diagnostic we sharpen it against the real task and I tell you which part can genuinely be automated.

The differentiator

A chatbot answers. An agent works.

A chatbot waits for you to type. An agent starts on its own, does the work and only writes to you when something needs a decision — Hermes, my own agent, has been running for months on my server.

A chatbot

Waits for someone to write
Answers from a fixed script
Forgets everything when the window closes
Can't touch your systems

An agent

Starts on its own, at the hour it's due
Decides using the judgment you gave it
Remembers yesterday and last week
Uses your tools: reads, writes and alerts

How Hermes, my agent, writes to me

Hermes

agent · working

Morning, Mariano. While you slept:
- I checked 196,938 competitor prices: 41 parts dropped more than 10%.
- I logged yesterday's 3 meetings in the CRM, with next steps for each.
- I researched 12 new companies and left you 5 drafted messages to review.
Want the price drops?
07:02
Yes, send themLater
Yes. And tell my partner the customs broker meeting is tomorrow.
07:05
Done, I told him. Here are the drops, sorted by margin.
price-drops-10-03.xlsx
07:05

Example built from tasks Hermes really does every day.

All of it with criteria you define, and one clear brake: when something falls outside the script, it hands it to you instead of improvising.

Services

I don't sell off-the-shelf tools: we think through the workflow together and I build a tailor-made solution for your business, whatever your industry. Each one built for a concrete result.

Reconciliation & finance

Bank reconciliation, expense and receipt logging, closes and cash control — with no manual data entry.

Your numbers up to date, without keying in transactions.

Inventory management

Real-time stock, stockout and expiry alerts, with FEFO logic and synced to your sales and purchases.

Always know what you have and what's missing.

AI agents

Assistants that handle inquiries, qualify, book and log — over web or WhatsApp, at any hour.

Support and logging with your judgment and voice.

n8n / Make integration

I connect your tools (ERP, CRM, spreadsheets, email, APIs) into flows that run on their own.

Your apps working together, no copy-paste.

Dashboards & reports

Looker Studio boards with your real KPIs: sales, cash, stock, lead times and live status.

Decisions backed by data, not gut feel.

RPA with Playwright

Robots that operate web systems with no API: fill forms, download reports, move data.

Repetitive tasks done on their own, error-free.

A line of its own

Web data extraction & monitoring

If you sell online, the information you need to compete is already published — the problem is that checking it by hand is impossible. I build robots that collect it on their own, every day, and leave it organized on a dashboard with full history.

I only collect public information — the same anyone sees visiting the site — and I respect the technical limits each page declares.

Competitor prices and stock, several times a day
Full catalogs from marketplaces or a supplier's site
Prospect lists from public directories and registries
Product reviews — yours and theirs — summarized by AI
Public tenders and procurement filtered to what you care about
Freight rates, FX and market references, logged daily

How I work

A clear path, no surprises, with results from the start.

Diagnostic

I learn your operation and find what to automate first, with the number of hours it gives back. Free and no strings attached.

Proposal

I show you what to automate first, the expected impact and a plan with fixed scope, timing and price.

Implementation

I build the solution incrementally, with deliveries you see working often.

Support

I stay for the day-to-day, tune and scale what works. Automation evolves with your business.

This very site runs on what I sell

It isn't a shop window full of promises. The assistant, the diagnostic, the booking and even the health check that warns me when something breaks all run on the same tools I implement for you. You can try them right now, without leaving your details.

Talk to the assistant

Tell it which process you want off your plate. It genuinely answers, with AI, checks my real availability and offers you a slot if it makes sense.

Take the 3-minute diagnostic

A handful of questions about how you work today. When you finish it shows you, instantly, where your biggest automation opportunity is.

Start the diagnostic

Every conversation in this chat costs me USD 0.04. I know because I measured it — and that's exactly the kind of number I'll give you about your own processes.

Foto · editable

About me

I'm an industrial engineer with over 16 years in operations and international trade — including my years at ARCOR — now focused on AI process automation for small and medium businesses in any industry. I know operations from the inside: I know where time gets lost in repetitive work and how to win it back with technology people actually use.

Industrial engineer, 16+ years in operations
AI automation for SMBs in any industry
Real international trade (ARCOR) and logistics experience — a plus if you import or export
I work with SMBs in Argentina and the United States

Frequently asked questions

What I get asked most before we start. If you have another one, write to me and I'll answer it.

What's the difference between a chatbot and an AI agent?: A chatbot answers when written to and follows a fixed script. An agent has its own tasks, memory of what happened before and tools to act: it starts at a set hour, goes into your systems, does the work and only alerts you when there's something to decide. The assistant on this site is an agent: it checks my real calendar availability, logs the conversation and knows when a topic falls outside its scope.
How much does an automation cost?: Projects start at USD 1,500 for one contained process — a reconciliation, an expense workflow — and go up from there depending on how many systems are involved. An agent that answers, qualifies and books runs between USD 3,500 and 6,000. The criterion is always the same: the first automation has to pay for itself with the hours it frees, and the goal is a payback between two and four months. I don't work with annual contracts or retainers that begin before anything is running: we start with one contained process, with fixed scope and price, and scale it if it worked. And since I'm just starting out as a consultancy, the first three projects go at the floor of the range in exchange for being able to publish the case. You leave the free diagnostic with the estimate for yours.
Do I need to change systems or buy new software?: No. I work on what you already have: ERP, CRM, spreadsheets, email or APIs get connected into flows that run on their own, using n8n or Make. And if a system has no API, it can still be automated with robots that operate it the way a person would. The idea is to add automation to your current operation, not replace it.
How does the work start?: In four steps: a free diagnostic where I learn your operation and find what to automate first; a proposal with expected impact, timing, scope and price; an incremental implementation with deliveries you see working often; and support to tune and scale what works.
Will it work for my industry?: I work with SMBs in any industry, because the focus is the workflow rather than the sector. If your business imports or exports there's a bonus: I come from over 16 years in operations and international trade.

Founding offer

The first three projects go at the floor of the range

As a consultancy I'm just starting out, and what I'm missing isn't craft — it's a shop window. So the first three projects go at the floor of what they're worth, in exchange for one thing: being able to tell the story.

What you get

The same work, the same scope and the same support as any other project
A starting price, not a stripped-down version of the service
Fixed scope and price agreed before we start, as always

What I ask

That I can publish the case: what we automated, how much time it freed and your company's name
That we measure the before and after together — without numbers there's no case to tell

You won't find a counter here claiming two are left: when the three are done, I take this block down. If you want to know where I stand, just ask and I'll tell you.

I want one of the three

Book a diagnostic

30 minutes to understand your operation and show you where to start. Free, no strings attached.

You leave the diagnostic with a concrete estimate for your case; projects start at USD 1,500. I handle Argentina and US time zones, so pick whatever slot suits you.

Let's talk

Pick whichever channel you prefer. I'll get back to you shortly.

Message on WhatsApp Send an email Connect on LinkedIn